Who We Are

Founded as General Design Co. in 2007, we have evolved away from being general and have developed a rather specific savvy unique to our industry. We are now And Wiser.

Core Team

Our founder, Soung Wiser, co-owns a restaurant and is married to a bar. Lillian’s vacations are determined by world-class dining destinations. Matt tests Indian recipes for the kids’ dinners. Ioana collects tinned fish packaging during her travels abroad. We are avid about food, drink, and hospitality.

Soung Wiser

Founder, Creative Director, Strategist, Copy

Matt Batista

Production Director, Photographer, Project Manager

Lillian Ling

Art Director, Design, Strategy, Copy

Ioana Balasa

Senior Designer, Illustration, Art Direction

Select Past & Current Clients

From multi-unit fast casual restaurants, full-service neighborhood haunts, fine-dining favorites, independent craft breweries, and gelato-making gurus, our clients are local icons and nationally recognized. Whether or not they have a James Beard Award or a Michelin star they are all rockstars.

  • AP Pizza Shop
    Bandoola Bowl
    Bold Bite
    Buffalo & Bergen
    Clove & Cedar Coffeebar
    Dolcezza Gelato
    Farmside Kitchen
    Grazie Grazie
    House of Macarons
    La Famosa
    Little Chicken
    Lucky Danger
    Mezeh Mediterranean Grill
    Pepe by José Andrés
    Sticky Fingers Bakery

  • Any Day Now
    Aventino
    Charley Prime Foods
    Cranes Spanish Kaiseki
    Crazy Aunt Helen’s
    Dauphine's
    The Dubliner
    Grazie Nonna
    The Henri
    Irregardless
    Jiwa Singapura
    The Little Grand
    The Lost Fox
    Petite Cerise
    Pineapple & Pearls
    The Salt Line

  • Capstone Vineyards
    Carla Hall
    FRESHFARM
    Jamie Leeds Restaurant Group
    Long Shot Hospitality
    Monumental Food Caterers
    Occasions Caterers
    Peach Perfect Catering
    Red Stone Hospitality
    Right Proper Brewing Co.
    Rose’s Restaurant Group
    Salty Pork Bits
    ThinkFoodGroup
    Weeping Radish Brewery

Recognition & Accolades

Advertising Club of Metropolitan Washington
AIGA Eye on Design
American Institute of Graphic Arts / AIGA 365
American Institute of Graphic Arts / AIGA 50
Awwwards
American Advertising Federation
Art Directors Club of Metropolitan Washington
Communication Arts
Graphis Branding
Graphis Logo Design
Graphis Design Annual
HOW International Design
HOW Self-Promotion Design
Logo Lounge
Logo Lounge Master Library
Print Creativity + Commerce
Print Regional Design
Restaurant and Bar Design Awards
Elle Decor Blog
Food & Wine Blog
HOW Design Website
I Heart Logos
Under Consideration: Art of the Menu