PLEASURE OVER PERFECTION
PINEAPPLE & PEARLS
THE OBJECTIVE
The goal for the Pineapple & Pearls rebrand was to level up the fine dining experience from just fancy to unforgettable. We set out to evoke an experience as spectacular and special as a New Year’s Eve celebration every single night.
OUR SOLUTION
We infused branded touchpoints that elevate the new concept and menu while respecting the past. The menu is a book—a love letter to the original restaurant, a compendium rich with history and infused with delightful insights into the space, food, and people. Elaborate yet flexible, fancy yet humbled by an irreverently hand-scrawled paint marker, the same format becomes the bar menu. The parting gift is a keepsake box that includes a takeaway menu memorializing the night with a recap of the bites and dishes but also acts as a frame for a polaroid of the guests. A personalized memento that reflects the same attention to detail that is displayed in the food, service, and decor.
SPECS
CLIENT
Rose’s Restaurant Group
SERVICES
Strategy
Verbal Identity
Visual Identity
Art Direction
Menu System
Ephemera
Swag
Web Design
Motion
Production Management
COLLABORATORS
Client: Chef Aaron Silverman
Brand Photography: Aphra Adkins
Photography: Birch Thomas
Social Media: Olivia Prinzi
ACCOLADES
Michelin Starred
THE WORK
Included in every guest’s parting gift box is a polaroid of themselves from the night, a perfect memento of an unforgettable evening.
The pink french folded pages evoke the experience of walking through the interior space, a marriage of physical experience and visual manifestation.
The centerfold of the menu is dedicated to diners past and present: guests are encouraged to sign the book and leave a note, much like a guestbook at a celebratory event.
